As an online business owner, leads are your opportunity to generate sales, grow your company, and find the success you’re after. Getting quality leads require some preparation and a clear understanding of your target audience and the market. 

Why Your Lead Magnet Isn’t Working And How to Fix It!

Having a lead magnet can help to connect with your target audience and grow your email list. However, creating the perfect lead magnet takes some experimenting and understanding of what to offer your ideal customers. And sometimes, despite all the efforts and energy you've put in creating a valuable piece of content, your lead magnet does not generate traffic. It doesn't attract your target audience. Sadly, it happens... and it is the most critical next step to find out why. There are a few very common issues: 

The 6 most common issues why your lead magnet won't work. Once you identify the problem, you can work on fixing it: 

1. Ineffective Content

• Your content is supposed to show customers that you can solve their problems. When it doesn’t establish you as an authority capable of doing that, customers tune out.
• To avoid that, keep your content short, to the point, and on topic. It should address a core problem of your target audience, and show that you have a real solution to that problem. Offer an immediate solution to one specific problem instead of trying to take the reader on a lengthy journey that may or may not solve their problem. 
• If you don't know your core audience's problems and how you fit into the situation, learn about it. If necessary, hire a professional to get expert help to understand your ideal customers better.
• It is easy to design a great-looking lead magnet in-house, and without any design skills by using Easily Editable Canva Templates. 

2. Poor Headlines and CTA

• Your headline and your CTA (Call To Action) are two of the most important parts of your marketing material. The headline often determines whether someone will even bother reading your content. If the CTA doesn't prompt them to convert into customers or at least engage further by moving through your marketing funnel at the end of your content, your efforts go in vain.
• A dull, boring headline that doesn’t immediately catch a lead’s attention will likely go unseen entirely. So, ensure that all of your headlines are specifically crafted to describe the content while drawing people in.
• If you don't have a CTA or you have one that's not compelling enough, you need to work on editing your words. 

3. Your Content Doesn’t Solve the Problem

• Your potential customers have a problem, and they do not want to read mountains of text just to get a half-baked answer or no solution whatsoever. If you identify the problem and claim there’s a solution in your lead magnet title, provide a solution.
• More importantly, provide it straightforwardly. There shouldn't be any lengthy descriptions or flavorful nonsense sprinkled in. Get to the point.

4. No Social Proof

• You can make whatever claims you want in your lead magnet. If you don’t have social proof such as reviews, testimonials, or company achievements, your content isn’t going to convince many people to convert.
• Always ensure that your CTA leads to a source that contains social proof, or provide social proof within your lead magnet if it’s appropriate for the subject.

5. Poor Target Alignment

• Even if your targets share similar problems, they may be from different demographics that require different approaches. Each lead magnet should be precisely aimed at a specific target audience. After all, even if elderly people and young people both need the dish soap you're selling, both of those groups will respond differently to different approaches.

6. You Have No Idea What Your Target’s Problem is

• If you don’t know what your target audience’s problem is, and how you can resolve it, you haven’t put in enough research. More importantly, none of your lead magnets are going to have the effect you want since they won’t be aligned properly.
• Take the time to learn about the audience in need of your product or service, and then find out what that audience expects before crafting a lead magnet.

Identify Your Lead Magnet’s Issue and Correct it

Now that you know the most common causes for an ineffective lead magnet, try to identify the issues with yours as soon as possible. Once identified, you can optimize your lead magnet to attract more leads, make conversions, and turn your business’s downward spiral around.  

Do you need help with your crafting a high-converting lead magnet? Check out this recent article about How to Create your Own Design with Canva easily and without any design skills. Do you want to understand more about how to start building your email list? Reach out and let me help you to get started. If you found this article helpful, feel free to share it, repost it and pin it.